Undefined processes and cross-network differences are hindering successful partnerships between Africa’s small businesses and mobile network operations (MNOs) – despite the fact that Collaboration would offer substantial benefits to both.
By: Gabriella Mulligan | Photography Courtesy of: www.fashpa.com
In recent times, the global demand and discussions on African inspired clothing has led to tremendous boost in sales for some African designers and brands whose works have caught the eyes of international personalities including Beyonce, Michelle Obama, Rihanna, and Thandie Newton. The potential for this billion dollar market has birthed a need for African-led ecommerce fashion platforms to create structures that will not only cater to global demands, but also help upcoming brands to thrive.
“So whilst there is a growing interest in Nigeria’s technology scene, it remains very difficult to access funding for technology startups especially for companies like Fashpa, who need growth funds to scale.”
With a population of 170 million, the fashion ecommerce industry in Nigeria is still underserved, a weak match for the growing internet users in the country. However, a Nigerian company is making waves by leveraging on technology to create an online platform that would be a one-stop shop for fashion. Fashpa.com is Nigeria’s premier online fashion retailer. Fashpa is vertically integrated; it designs, manufactures and distributes its line of clothing. It retails the clothing online and offers delivery throughout Africa and the World.
Honey Ogundeyi, founder of Fashpa, acknowledges that starting a business especially in Nigeria is challenging. But one thing is certain, the astute, passionate and creative entrepreneur is determined to thrive and grow Fashpa.com to the No1 destination for Fashion in Nigeria.
In this interview, Honey talks about her company, challenges encountered while building a start up in the fashion technology space in Nigeria, and her plans for the future.
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