Original Story Published by: Xolisa Phillip, www.theafricareport.com
A telecoms consortium that includes the Vodacom Group has cracked a rare greenfield opportunity in Ethiopia after winning a coveted bid for the country’s first private-use license in the sector
In an interview with The Africa Report in August last year, Vodacom Group CEO Shameel Joosub described the Ethiopian market, with its more than 100 million people and low mobile penetration rates, as “the last of those greenfield opportunities that exist.”
In addition, Ethiopia having one operator, a state-run monopoly, and low financial inclusion made it a compelling prospect, Joosub said at the time.
During the interview, he also revealed that the consortium was putting the final touches to its bid presentations, documents and submissions – “and all of those types of things to ensure we put our [Vodacom’s) best foot forward.”
Furthermore, “it seems the process will culminate towards the end of the year,” the Vodacom Group CEO said at the time.
That time has come.
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