Travel

Travel Demand Shifts Toward Mid-Market Hotel Sector Across Africa

Story by: Victoria Rosenthal for Hotel Management


A rising tide of both domestic and international travelers to Africa is driving the current demand away from luxury properties and toward mid-scale lodging options and niche segments, including serviced apartments.

The growing trend is spreading across the continent's city centers, including Lagos, Nairobi and Johannesburg. “The hotel market in Sub-Saharan Africa has evolved in the last decade with many global operators opening quality hotels in key markets like South Africa, Mauritius and Kenya,” Xander Nijnens, EVP, hotels & hospitality group Sub-Saharan Africa, JLL, said in a statement.

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