These tech startups are giving Africa’s growing beauty industry a makeover

Original Story Published by: Suotunimi Orufa, www.venturesafrica.com
Photo Source: Ventures Africa

The African market is one of the most lucrative for beauty businesses. According to Statista, the beauty industry currently increases between 8% and 10% per year against a global market growth rate of 4%. At this rate, Africa’s beauty market is projected to be worth $77.81bn by 2028. This vast potential is a result of the continent’s growing middle class and youthful population. Africa is home to the youngest population in the world with more than half of its one billion people below the age of 20. A report by Deloitte reveals that Africa’s middle class has tripled in the last three decades, with one in three people now living above the poverty line. This is why top beauty companies like Fenty Beauty and Sephora have
invested in Africa in recent years.

In the same manner, tech startups in Africa are leveraging the booming cosmetics industry. These startups are revolutionizing the sector through innovative technologies and platforms, offering convenience, access, and personalized experiences to consumers. From virtual try-on tools and AI-powered diagnostics to AR-enabled product demonstrations, beauty tech innovations are reshaping the way beauty brands sell, grow, and engage with customers. Just as technology is steadily revolutionizing certain sectors with massive growth potential, like the financial sector, these tech startups are on a mission to ensure Africa’s beauty industry reaches maximum potential. This fusion of cutting-edge technology and beauty gives the industry a necessary makeover. Here are five tech startups leveraging on Africa’s growing beauty industry.

Uncover Skincare (Kenya)

Uncover Skincare is a Kenya-based startup, that aims to meet the needs of the modern African woman by creating data-led skincare products. By combining technology from South Korea’s advanced skincare industry and local market insights, Uncover produces tailored products for African women. The startup offers a six-step online skincare quiz and a teleconsultation service through its e-commerce platform. They also focus on building a digital community and educational platform through its content distribution via social media, blogs, and newsletters. Uncover CEO Sneha Mehta highlights building a digital community and an educational platform as key aspects of the business.