Original Story Published by: Tom Jackson for Disrupt Africa
Photo Source: Poetry Stores
(Above) The Petal&Post team - from left to right - Janine Loubser, events manager; Kim du Plessis, founder; Maya le Maitre, posy manager.
South African Online Florist Petal&Post is Planning Expansion Across the Country after its offering met with significant success in Cape Town and Durbanville.
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Founded in 2016, Petal&Post puts a unique spin on the traditional online flower delivery and gifting service, making ordering flowers quick, easy and affordable by offering one style of bunch of flowers each day – “Today’s Posy” – for a flat price that includes delivery.
Posys can be upsized to double or triple, and pre-ordered in advance. Petal&Post also offers a weekly flower subscription service, as well as numerous add-on products for sale on the site.
Founder Kim du Plessis conceived of the idea for the platform while working in Australia, where she attended a floristry night course.
“I had seen the single posy style concept in Perth and I loved the business idea,” she told Disrupt Africa.
Upon returning to Cape Town in July 2016, she decided to test the concept back home. She launched the business and ran it for two years while still working as a town planner.
“I have built the business incrementally, I started in 2016 with only two days per week and I did all the deliveries myself. Now are we open from Tuesday to Friday and we have two delivery routes – Cape Town and Durbanville,” du Plessis said.
“Currently sales are growing by about 20 per cent per month. We have had a lot of traction on social media platforms, which has translated directly into sales.”
Such was the growth that du Plessis quit her job to focus on the business full time last month.
To read the full article, visit Disrupt Africa.
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