Original Story Published by: Zaina Adamu for Myjoyonline.com
Photo Source: Baba Mahama
(Above) Ghana hosted the Mercedes-Benz Fashion Week for the fourth time since 2015.
ACCRA – The Mercedes-Benz Fashion Week provided all the offerings: a little chiffon here, a touch of lamé there, and an abundant supply of African print-inspired styles. But the four-day event signified something more meaningful for Ghana, a country with a flourishing economic sector and burgeoning upper-class. In a short amount of time, the small West African nation has raised the eyebrows of some of the world's most powerful brands, who have now realized that their businesses can thrive here.
In an interview with Myjoyonline, New York-based fashion designer Clavon Leonard predicted that the fashion show would be “simply ground-breaking.”
“What I love is that Accra is now gaining a global reputation. It raises the standard for Ghana. This is massive. This is huge.”
It’s true. Earlier this year, Google announced that it would open Africa’s first artificial intelligence centre in Accra. Toyota, one of the world’s most recognizable brands, decided to incorporate its business in Ghana in 1998. L'Oreal, a makeup brand sold and distributed globally, has headquartered its West African branch in the country.
To read the full article, visit Myjoyonline.com.
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