Story by: Ayo Onikoyi for Vanguard | Image courtesy of: Mall For Africa/YouTube
In spite of challenges with online trade in Africa the e-commerce giant Mall For Africa, has proved its mettle by winning the Drapers Award for Innovation in Fashion at the recently concluded Drapers Award ceremony in London.
Now in its 27th year, the Drapers Awards celebrates the best in fashion retailing, and is considered the UK’s most highly-respected fashion industry awards. The awards are aimed at recognising the top performing and most innovative businesses in fashion retail. With past winners such at Next, BooHoo, and H&M, the awards are considered to be the Oscars for retail fashion in the UK. Mall for Africa has now joined this elite group of Drapers winners.
Launched in Nigeria and now delivering to over seven countries, Mall For Africa has quickly emerged as a trailblazer in the international e-commerce space.
Historically African markets specifically and emerging markets in general are excluded from international fashion retail due to various concern from inability accepting local payments to ensuring local fulfilment thus making international retail hard to access in these local markets. However, through the convergence of payment solutions, marketing, and technology, Mall for Africa has successfully solved these problems and is introducing African markets to simple ways of purchasing items directly from international stores and delivering the items to local buyers.
To read the full article, visit Vanguard.
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