Original Story Published by: Exchange4media staff , www.exchange4media.com
Photo Source: From File
Kenya has introduced the latest tourism attraction campaign to increase destination awareness whose travel is now back on track after recovery from the covid-19 pandemic. Through the destination marketer, Kenya Tourism Board (KTB) Kenya has unveiled its global marketing campaign – ‘The Real Deal’ that will carry vivid visuals across key digital platforms to maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years.
The Real Deal campaign has been conceptualized to exhibit the multiple facets of destination Kenya and spread awareness of its latest tourism products and experiences through promoting on-chosen OTT platforms PAN India, Theatre screens and digital billboards across select areas in Delhi and Mumbai. To ensure the campaign’s holistic reach while also driving conversions, KTB has also collaborated with Kenya Airways and five leading tour operators including Thomas Cook, SOTC, Yatra, Make My Trip and Ease My Trip.
The partners will be influential in promoting Kenya through varied packages and discounted airfares, which will be communicated across their websites and social media pages. This will be with an aim to redirect the interested travelers to the landing page from which they can plan their upcoming travel to Kenya. Collectively, the partners and their respective platforms will be instrumental in executing the campaign and positioning Kenya as ‘The Real Deal’ amongst holidaying destination.
India is ranked fifth as a source market following USA, Uganda, UK and Tanzania. Kenya has recorded consistent footfalls from the India market even during the past two years owing to multiple favorable reasons including – direct flight connectivity from Mumbai, ease in visa application, flexible COVID-19 entry-exit rule while maintaining health and safety measures and lastly the destination’s array of adventurous activities and unique cultural attractions.
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