Original Story Published by: Cameron Kelleher for EIN News
Photo Source: ©EIN News
African viewers will be at the forefront of the latest fashion and lifestyle trends following the announcement of a strategic partnership between Fashion One LLC, the New York-based international fashion, entertainment and lifestyle television network, and Virtual Xchange Group, Africa’s leading creative, production and events company.
Through the agreement, Virtual Xchange Group and Fashion One will collaborate on the production of bespoke content for African audiences besides showcasing Fashion One’s industry-leading global content.
Virtual Xchange Group will also engage a broader audience through collaborative marketing activity on digital platforms. The partnership means that Fashion One will reach 30 million households.
Ali Gursoy, Fashion One Group Chief Executive Officer, said: “Africa is a very important market for Fashion One, so we are delighted to bring African-themed content to African audiences through the partnership with Virtual Xchange Group.
“African fashion designers are playing an increasingly important role in the global fashion industry and we want to play our part in raising their profile and introducing the fashion world to African talent. "
“We aim to shine a light on African fashion design and manufacturing and to engage global audiences in locally-produced content. We look forward to providing localised, relevant content for our African distribution partners.”
Virtual Xchange Group offers industry-leading expertise in the areas of entertainment and hospitality from creative content production and distribution through to event staging and talent management.
To read the full article, visit EIN News.
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