Original Story Published by: Newton-Ray Ukwuoma for Nigerian Tribune
(Above) Nana Yaw Owusu is one of Ghana’s topmost fashion designers and the Chief Executive Officer of the Yaw Beko fashion and clothing brand. In this interview by Newton-Ray Ukwuoma, the former banker spoke about the emerging influence of African fashion in the world.
Excerpts:
Looking at the long years of influence western fashion has had on Africa, how, in your opinion, has the African fashion evolved and what does the future hold for African fashion?
For a long time, we have been stuck with the Western or Westernised clothing, but things have started to change. African fashion is gaining more and more global attention. In fact, it is beginning to influence the world because these days, we see people like Beyoncé wearing African styled clothes, we see Hollywood stars rocking African fashion. You can take the Nigerian jersey for example. It was globally accepted and sold everywhere. All of these give the idea that people are beginning to accept what Africans are doing. African fashion is beginning to get into the mainstream of world fashion. People like Davido and Wizkid are putting a lot of quality contents not just in their songs, but also in their outlook as a whole. It is bringing more and more attention to Africa. And so, the future is bright for African fashion.
Besides designing, what else are fashion designers like you doing to create global awareness for African fashion?
Aside my fashion brand, I have a Youtube channel named, African Men & More. It is, so far, the only channel about African men’s fashion in Africa.
To read the full article, visit Nigerian Tribune.
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