Original Story Published by: SportsIndustry.co.za for African Sports Monthly
Discovery Limited, the South African-founded financial services organisation guided by the core purpose of making people healthier and enhancing and protecting lives, has confirmed that they will be the Official Wellness Partner of another global sports team this year. In 2016, Discovery became the Official Wellness Partner for the South African Olympic team for Rio, and in 2018 they have partnered with the first African team to compete in the Tour de France, Team Dimension Data for Qhubeka.
Iona Maclean, Discovery’s Head of Sponsorships, says; “Discovery seeks to encourage a new generation of health, wellness and innovation by partnering with like-minded global ambassadors, such as Team Dimension Data for Qhubeka.”
“Sports teams are leveraging the latest innovation in technology to significantly enhance their performance and transform the way they approach a race,” says Douglas Ryder, a former South African professional cyclist and Team Dimension Data for Qhubeka principal.
“We are excited to partner with Discovery because they share this vision of high performance and sustainable growth through innovation. By applying data-driven research and real-time technology, together we are able to consistently achieve pinnacles of success.”
At the heart of Team Dimension Data is the Qhubeka project. “Our greater purpose is to continue to mobilise people in Africa through the Qhubeka project and provide an international platform for the #BicyclesChangeLives campaign,” says Ryder.
To read the full article, visit African Sports Monthly.
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