Original Story Published by: Staff Writer for Bizcommunity
Photo Source: ©Bizcommunity
A custom Coca-Cola x fashion experience.
The relationship between Coca-Cola and signature style is a long-standing one. From partnerships with icons ranging from Karl Lagerfeld, Kith and even Hello Kitty, Coca-Cola's 'enjoy the feeling' experience has long-since extended past the refreshing drink experience. And now the spotlight is on South Africa - and its booming homegrown fashion design talent which, for the first time, will utilise Coca-Cola's iconic design elements to create a Coca-Cola-inspired fashion range.
Introducing Coke Threds
In 2018, Coca-Cola is teaming up with four of your fashion design faves to create a quartet of signature collections influenced by uniquely South African experiences and the Coca-Cola taste for adventure, passion for bridging divides and bringing people together over an ice-cold Coca-Cola. The collection, called Coke Threds, will connect with consumers through fashion. The campaign is a multi-sensory and multi-platform experience that brings to life collaborative creations in a fresh and impactful way. Each piece from each collection has been expertly designed by some of Mzansi's most celebrated and unique design talents, curated and tested against the best of local and international trends. This all expertly threaded together merging with the best and bubbliest of Coca-Cola's iconic aesthetic and attitude.
To read the full article, visit Bizcommunity.
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