Original Story Published by: Jake Bright for TechCrunch
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Kenya’s Twiga Foods has raised $10 million from investors led by the International Finance Corporation to add processed food and fast-moving consumer goods to its product line-up.
The startup has built a B2B platform to improve the supply chain from farmers to markets. Twiga Foods now aims to scale additional merchandise on its digital network that coordinates pricing, payment, quality control and logistics across sellers and vendors.
CEO and co-founder Grant Brooke sees “a growth horizon…to build a B2B Amazon,” with produce as the base.
“If we can build a business around fresh fruit and vegetables, everything else after that is much simpler to add on,” he told TechCrunch.
“Fresh food and vegetables gives you clients that are ordering every two days, and now that’s paying for access to vendors and a proper way to be on every street,” said Brooke.
“It’s now much easier to lay things over that that would have been very expensive to get to end retailers.” In addition to the processed food FMCG it will add now, CEO Grant Brooke named household goods, such as light bulbs that stock and sell in lower volumes than produce, as something the startup could include in the future.
To read the full article, visit TechCrunch.
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