Business Music Stories We Love

7 Prolific Business Lessons Nipsey Hussle Gifted the World

Original Story Published by: Andrew Medal for Entrepreneur
Photo Source: ©Andrew Medal


Long live Nipsey the Great.

When Nipsey Hussle’s Crenshaw mixtape dropped in 2013, I was in the penitentiary serving a two- to five-year sentence.

I had been following his music since 2008 when I first heard the song "Bullets Ain’t Got No Name," and because I am a Socal native, it gave me pride to see him coming up. While in the joint, I found a way to purchase a smuggled bootleg compilation of Nipsey's music and would bang the lyrics in my Discman on my prison rack while teaching myself to code with textbooks, or when I was getting tattooed.

On March 31, 2019, Nipsey was attacked by an envious gunman, and tragically passed away. His untimely demise has shocked his childhood community of Crenshaw and the world at large. Nipsey was more than a rapper. He was an entrepreneur, visionary and leader. He provided hope to so many people, including myself, who have had crazy pasts. He showed us it didn’t matter where we came from or what happened to us, we could still accomplish anything. He taught us that by betting on ourselves and keeping it real we can still make it to the top.

In 2018, before he dropped his Grammy-nominated and arguably the best album of the decade, Victory Lap, I sat with him to chop up life, music and his legacy. We met at his latest investment, Vector90, a coworking space in the heart of his hometown in Crenshaw. As a tribute to his legacy, my show Action & Ambition (hosted on the Entrepreneur Network) will be replaying the episode we did in 2018. You can catch it on our Facebook Watch Page.

Nip was a business savvy musical genius who gave back to his community in big ways. The world will no doubt feel his loss. In his honor, here are seven lessons we can take from his life and his legacy.

1. Never stop learning.

Nipsey was never one to stop learning. Maybe he built his business from a natural sense of savvy, but he also built it by listening and learning. He read a lot of books. In fact, his idea for his $100 mixtape, where he made only 1,000 copies, was born from the book Contagious by Jonah Berger. Anyone that knew him will tell you he was relentlessly focused on getting better in every way, and made a habit of personal development and growth.

“Told my mama I'mma gang bang graduate/ Pioneered the transition from this Crippin' wasn't easy n---a, but I mastered it/ That's why I still deliver raps so passionate/ Built my own lane, ain't no n---a ever hand me shit/ Slauson Ave., do you understand the averages?/ The fact I'm still standing speaks volumes to my savages.” ("Love?")


To read the full article, visit Entrepreneur.

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